Review of The Essential Deming

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MIT Center for Advanced Engineering Study, 1991.
4 videocassettes (179 min. total): color.
Available locally for viewing from the Learning Resources Center Collection of Management Films at the Sterling C. Evans Library.

The Deming Videotapes are available from the MIT Center for Advanced Educational Services.

What the film is about

The Essential Deming is "a concise and readily accessible summary of W. Edwards Deming's legendary message for management and workers in manufacturing and service organizations." From the Texas A&M Library on-line catalogue.

The videocassettes contain the following nine presentation modules.

  1. Introduction
  2. Chain Reaction of Quality
  3. The System - Common and Special Causes of Trouble
  4. The 14 Points for Management
  5. Uses of Control Charts
  6. New Principles of Training and Supervision
  7. Diseases and Obstacles
  8. Quality and Productivity in Service Organizations
  9. Quality and the Consumer

Introduction

The Introduction gives an account of Dr. Deming's education and some of the influences on and phases of the development of his management theory.

Chain Reaction of Quality

One of the main purposes of having quality products and processes is less rework.

In the eyes of the user, how could it be improved?

It is up to the plant manager to take action.

There are a lot of theorems that are true and don't do anybody any good.

Definitions of what is acceptable and what is unacceptable make the worker's job possible. Clear operational definitions are critical.

The System - Common and Special Causes of Trouble

The only way to find out what happens is with statistical methods.

The system is often what causes problems. Management is responsible for finding the problem.

Common causes are faults of the system and account for 94% of the problems.
Special causes are related to specific events or the action of people and account for 6% of the problems.

Statistics are important for locating problems.

The 14 Points for Management

The 14 Points are the obligations of top management to work on forever. They provide criteria to everyone in the company. Best efforts to be effective require guidance. And that's why we're here, to guide efforts.

  1. Create constancy of purpose.
  2. Adopt the new philosophy.
  3. Cease dependence on mass inspection.
    Inspection raises the cost.
  4. End the practice of awarding business to the lowest bidder regardless of quality.
    Only do business with vendors who can furnish statistical evidence of their quality.
  5. Improve constantly and forever the system of production and service.
    The Shewhart Cycle - Act - Plan - Check - Do
  6. Institute training on the job.
    How many people doing training know when training is finished?
    You can only know when statistics are taken.
  7. Improve supervision.
    Teach and institute leadership.
  8. Drive out fear. Create trust.
    Create a climate for innovation.
    Make sure people know
    secure - to be without concern or worry
    Fear of not meeting specified quotas prevents improvement of the system.
  9. Break down barriers between departments.
    Only top management can bring people together.
  10. Eliminate slogans and exhortations.
    People need to know how.
  11. Eliminate numerical quotas - work standards - for production.
  12. Remove barriers that rob people of pride of workmanship.
  13. Encourage education and self-improvement for everyone.
    Promoting statistical literacy results in everyone having the same language for communication.
  14. Take action to accomplish the transformation.
    Organize to move every day - not just once in a while - on the 14 points.

Uses of Control Charts

Control Chart

The control chart was designed by Walter A. Shewhart.

Control charts can be used as a judgment for whether a process is in statistical control.

Another use is during production for detection of a special cause as it occurs. Control charts help to maintain a state of statistical control.

After reaching statistical control, if a point goes out of control, that's an indication of a special cause.

It's a good idea for the people on the job to have their chart.

New Principles of Training and Supervision

The aim of supervision is to improve the performance of man and the machine, to increase output and simultaneously to lighten the load of the production worker, to make his job more interesting as well as more productive. Put in the negative, the aim of supervision is not merely to find and record failures of men but to remove the causes of failure, to help people to do a better job with less effort.

Focus on those who need help to improve.

Diseases and Obstacles

Here is a list of some of these points.

Quality and Productivity in Service Organizations

Service organizations need quality control more than any others.

Divided responsibility always gives trouble.

Quality of service should always be measured by the customer's opinion.

Service providers need to improve

Environmental expectation -
no one to help
no one seems to be working there
customer is a nuisance

The further an internal mistake goes, the more the cost to correct it.

Loss of future business is immeasurable.

Supervise a small sample of the records to understand the process.

Use tools to map out the existing system and look for ways to improve it.

Cause and Effect

Process Flow

There are two systems of quality.

There is some difference between service and manufacturing yet the same 14 points.

Service organizations must implement the 14 Points to improve quality, keep existing customers, and gain new ones.

Quality and the Consumer

The consumer is the judge of quality.

It's not always easy to find out about the consumer.

Triangle of Interaction The Deming Cycle

Production System

Response to the film project

The Essential Deming has useful information and provides access to the way of thinking that Dr. Deming promoted. In terms of highlighting the basic concerns of Total Quality Management, it is very helpful.

However, the information is not sufficient for making full use of the methods. For example, the formulas for determining the upper and lower control limits of the control chart are not explained. They are visible in one of the diagrams and that's how I found them.

It also seems to me that for a management "theory" the theory is not very theoretical. That may be good! Yet in terms of explaining the reasoning that leads to many of the 14 points not much of a theoretical basis is provided. So, if someone said, "why drive out fear?" the answer seems to be a value judgement with mention of a benefit. That may be good also. We know that it brought a tremendous advantage to Japan where the emphasis on quality brought the country from the aftermath of war to the forefront of technology.


JPF