HEARNE

Crossroads Of

TEXAS

L A S T   R E A L   A U N T   J E M I M A

ROSIE LEE MOORE HALL
06.22.1899 - 02.12.1967

The last human to portray the
character "Aunt Jemima"
(from 1950 - 1967)
for the Quaker Oats Company.

 
Hearne native Rosie Lee Moore Hall was the last human to portray the character "Aunt Jemima" for the Quaker Oats Company.  She is buried at the Hammond Colony African American Cemetery outside of Hearne near the Black Jack Community.

The legend of Aunt Jemima began in fact, before the Civil War, in rural Louisiana. She was a cook on a plantation owned by Colonel Higbee, and well-loved for her fluffy pancakes.  Before the war, a northern flour mill heard about her concoction, and bought the rights to make a ready-made mix of of pancake flour. Aunt Jemima went along to promote the new product, and the Aunt Jemima we know, was born.

Over the years, several women played the part of Aunt Jemima for the Quaker Oats Company, but the last "real" woman was Rosie Lee Moore Hall, from Robertson County, Texas. Born nine miles outside of Hearne, Rosie still has family in the area.

After a failed marriage, Rosie left Robertson County while in her twenties, moving to Oklahoma, where she remarried and took a job with the Quaker Oats Company. While working in the advertising department she was "discovered," taking over the role of Aunt Jemima. She toured the country promoting the Quaker Oats Company, returning to Hearne for family Christmas celebrations until her death in 1967.

During the late 1960's, the human image of Aunt Jemima was changed to an artist's conception of a more modern black woman who cooked succulent pancakes. The image may have changed over the years, but the message of a warm, caring, motherly woman serving up delicious breakfasts has remained the same.

www.chron.com/content/chronicle/metropolitan/96/04/07/aunt-jemima.html, www.prmuseum.com/kendrix/jemimas.html, & www.sistahspace.com/backdoor/beyondimage.html.


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